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CATALOGHOUSE company profileカタログハウスのこと


Corporate Name CATALOGHOUSE Ltd.
Headquarters 2-12-2, Yoyogi, Shibuya-ku
Tokyo, 151-0053 JAPAN
President & CEO Hiroyuki Takato
Date of Establishment November 6, 1976
Capital 100 million yen
Fiscal Year From April 1 to March 31 of the following year
Core Business Activities Mail-order and publishing business
Number of Employees 416
CATALOGHOUSE Group Tsuhan Seikatsu
C.H.Retailing Ltd.


month of publication circulation per issue
Tshuhan Seikatsu
January, April, and October 1.4 million
Pikaichi Jiten
March and July 1.9 million


The Preamble
Our products are made of the earth.
Since all products are ultimately made of materials from the earth, manufacturers may be said to "exploit the earth", CATALOGHOUSE, as a retailer, to "sell the earth" and our customers " to consume it".
In the present century, the resources of our earth are becoming increasingly scarce and it is time to be parsimonious with its resources.

The constitution of CATALOGHOUSE is made with Alan Thein Durning's book in mind: "How Much is Enough?: The Consumer Society and the Future of the Earth", New York: Norton, 1992. We would like you to keep the future of the earth in mind when you do your shopping with us.
[Article 1] We shall do our best to sell products that will not harm the earth, its plant life or animals.
[Article 2] We shall do our best to sell products designed to last, that can be fixed instead of being thrown away.
[Article 3] We shall do our best to extend the life of our products as long as possible by finding second users for them after the original owners have no further use of them.
[Article 4] We shall do our best to recycle products that are no longer useful.
[Article 5] The company shall do its utmost to limit its own production of waste and CO2.
[Article 6] We shall do place more emphasis on local products to encourage domestic industries.
[Article 9] We shall not sell nuclear weapons, smart bombs, fighter aircraft, aircraft carriers, artillery or armaments of any kind (even if they are re-usable).


1976 "Nihon Health Maker" incorporated by Susumu Saitoh, launching mail-order of a home-use running machine "Room Runner".
1978 Establishes "Modeler Club", and starts selling assembly kits of model sailing boats and luxury vehicles.
1982 Changes corporate name to "Health K.K."
Publishes first issue of Tsuhan Seikatsu as a monthly mail-order magazine that club members subscribe.
1985 Tsuhan Seikatsu designated by National Diet Library.
1987 Changes corporate name to "CATALOGHOUSE Co. Ltd."
Ameri-can with Katsuya Kobayashi stirs a new boom.
1988 Tsuhan Seikatsu circulation exceeds one million.
1990 Establishes Publicity Dept. and publishes a monthly journal Omoshiro Seikatsu.
Participates "Save women refugee left behind in China" campaign.
Starts "Save Chernobyl" campaign.
1991 Features waste-reducing tools in Tsuhan Seikatsu.
1992 Creates distinguished TV commercial, casting the eldest twins in Japan's history, Kin-san & Gin-san.
Launches publishing business, and Gyoten Chindogu Jiten (Encyclopedia for unique tools) becomes a best seller.
Opens first CATALOGHOUSE retail store in Nakano, Tokyo.
Opens CATALOGHOUSE culture class.
1993 Publishes first issue of Pikaichi Jiten and Sekai no Mokei Jiten (encyclopedia for worldwide toy assembly kits), and starts selling at national bookstores.
"Save Chernobyl" campaign donation from members exceeds 100 million yen.
Wins International Broadcasting Excellence Award for TV commercial with Kin-san & Gin-san.
1994 Starts selling "Tsuhan Seikatsu" at national bookstores.
Publishes Long seller Jiten.
1995 Establishes a group company, AGORA to develop ecological goods.
Starts environmental seminars for members.
Publishes Karada-ni-i-dogu Jiten (encyclopedia for healthcare tools).
1996 Starts selling Tsuhan Seikatsu through 7-eleven.
Opens the second CATALOGHOUSE retail store in Osaka.
Announces our green policy to customers through Kankyo booklet (guide to ecological living).
Starts collecting Freon gas-used products for environmental protection.
1997 Opens eco-service center, Mottainai-ka in Nakano, Tokyo, to promote reusing, recycle, and rebuild of used products.
1998 Promotes earth-conscious movement to members, through distributed booklets.
1999 Establishes recycling center in Nakano, Tokyo.
2000 Opens recycling shop Onko-Chihin in Nakano, Tokyo.
2001 Announces "Constitution of CATALOGHOUSE Environmental Policy".
2002 Opens Product Inspecting Function in Nakano, Tokyo.
2003 Installs rooftop gardening system on headquarters in Yoyogi, Tokyo.
Co-develops world's first print ink made from non-petroleum solvent.
2004 Establishes Eco-hiiki Department to pursue environmental practice.
Renovates CATALOGHOUSE Osaka store.
Opens the third CATALOGHOUSE retail store in Yokohama.
2006 Establishes Delivery Center in Higashi-yamato, Tokyo.
2007 Tsuhan Seikatsu becomes three-times-a-year periodicals (January, April, and October).
2009 Publishes supplementary booklet, SOLO attached to Tsuhan Seikatsu - spring edition.
Launches Onkochihin web site.
Pikaichi Jiten becomes semiannual periodicals (March and July).
Moves CATALOGHOUSE Tokyo store from Yoyogi to Shimbashi.
Publishes seasonal booklet, Natsu-jitaku attached to Tsuhan Seikatsu - summer edition.
Publishes seasonal booklet, Fuyu-jitaku attached to Tsuhan Seikatsu - autumn & winter edition.
2010 Publishes first issue of Cosmetics catalog "Slowage".
2011 Starts "summer vacation for Fukushima-kids".
2014 Moves CATALOGHOUSE Tokyo store from Shimbashi to Yoyogi (head office), and also establishes Fukushima support shop on site.


Head Office:
2-12-2, Yoyogi, Shibuya-ku, Tokyo 151-0053
Phone: +81-3-5365-2288
Delivery Center:
4-480 Tateno, Higashi yamato-shi, Tokyo 207-0021
Tokyo Store:
2-12-2, Yoyogi, Shibuya-ku, Tokyo 151-0053
Osaka Store:
Nanba Parks Tower, 2-10-70 Nanba Naka, Naniwa-Ku, Osaka 556-0001